A Legendary Truck

Restoring 150 Years

Stetson celebrated 150 years of being a legendary, iconic American brand. But when you’re 150 years old, sometimes your image is a little worn and dusty. (Perfect for a brand like Stetson.) So we saddled up and helped Stetson Cologne celebrate the anniversary by turning to another legendary 150: a vintage Ford F150 pick-up, which we transformed into the S150. And we made it totally badass, a blend of classic and contemporary, with details and surprises that attracted cool guys and even their dads and uncles. It became the perfect vehicle for a national sampling program. And reminding you that your dad was actually cool. Who knew?

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